What Does It Take to Win?

Money or rather the lack of it to
carry out my ideas may worry me,
but it does not excite me. Ideas excite me.
~ Walt Disney

As a species by and large we’re lost.





No question.

What do I mean?

We’ve lost our way regarding what’s truly important to us in our individual lives. We’re following a false path that often has nothing whatsoever to do with our true deep authentic self.

Chasing the elusive brass ring of fame and fortune we go round and round and round. Staying busy yet going nowhere.

Activity does not equal accomplishment.free-desktop-background

In previous installments we discussed the autotelic personality. (reference UHP4) This individual sets their own goals based on intrinsic drivers versus extrinsic. Big difference. Do you get it?

How many people can claim to be truly autotelic?

Few and far between.

As we discussed previously, it’s not your fault. But it is your responsibility. (reference UHP19)

Mastery tells us that we’re always driven by intrinsic values whether we’re consciously aware of it or not. The challenge? Most project their intrinsic experience upon something extrinsic that they believe will bring a greater intrinsic experience.

Things like money, recognition, relationships, material gain. Do you follow?

Yes money is needed and necessary. But if you reflect back upon Maslow and your college psychology, you’ll recall that safety and security needs are the absolute lowest common denominator in the hierarchy of common needs.

Why do you think that those who achieve their own greatness have all told us this fundamental truth in one-way-shape-or-form?

If you don’t love it, don’t do it.Cuban_Shark-Tank_5_6
~ Mark Cuban

But the key to doing what you love is a bit more complicated than it seems. What you truly love and what you think you truly love often turn out to be vastly different.

My personal coaching practice, as well as working with literally hundreds of thousands of people from 143 different countries around the world, proves that what most people think they love is nothing more than a programmed socialized ideal.

Please read that again.

Psychological research proves that we have at least 3 to 6 internal drivers buried deep within us that we all must have in our lives. These internal drivers without question are what we truly love.

It’s not our purpose here to get into all three, but one of them is the need for mastery.

Mastery is only possible when you find your unique genius; and you develop it fully and completely.


Ask yourself: What’s the one thing I can do that I have
the potential to develop to a level of mastery?

As you probably know by now, I call this your Magnificent Obsession. Your One Thing.

What’s your Magnificent Obsession? Do you know? This might help you.

Countless individuals are chasing fame and fortune because they’re completely lost as to why they’re here and what purpose they’re here to fulfill.

We’ve discussed this before.

If you ever have a snowballs chance in hell of developing mastery, you’re going to have to apprentice; and you’re going to have to value learning more than money.

Wow. Now there’s a unique thought!

If you go out with your message and purpose too early
You may never finish your work

Social and material success too early can stymie mastery. Remember Einstein graduated near the bottom of his class at Zurich Polytechnic; and then took a lowly paying job in the bowels of the Swiss Patent office post-graduation.

His first work on the Law of Relativity was written and published right from these very same bowels.

Being an apprentice takes a tremendous amount of self-security and a very high value for learning.

If you know anything about me, when I attend a conference I do my best to become invisible. Likewise, I do the same in a networking environment.

Most do their best to tout their accomplishments and experiences. I on the other hand would much rather observe and listen.

Your ears, along with an apprentice mind, will educate
you ten times more than your mouth ever will.

Many a would-be great have halted their own potential mastery because of their inability to curb their own ego and self-gratification. I look forward to writing more on apprenticeship in upcoming installments.

Suffice to say that the true apprentice is about as rare in today’s world as the abominable snowman.

I read a recent survey of young adults who were asked the question, “What do you want to be when you grow up?” The overwhelming answer?



Famous for what?

And that about sums up our current sociological value for greatness, mastery and ultimate performance. Check your Facebook feed… everyone wants to be an instant “expert.”

Expertise is earned in the cage-match called life. In the school of test, trial, failure, tribulation, and hard knocks. Not by attending a seminar or webinar and learning how to market.

Succeeding on your first iteration is a curse. You learn the most and develop the most grit from so-called failure.

Let’s redefine our definition of “win.” To truly win is to learn, grow, improve and persist. How many people are willing to whittle away in the bowels of their own Swiss Patent office to perfect their craft first?

Marketing and mastery will come in due time.

Choose to be great. Be willing to invest ten years in obscurity perfecting yourself and your craft to leave your lifetime legacy.

How do we wake up?

When would NOW be the time?

And the journey continues…

Stay Awake, Love Life and Be Epic!



12 Responses

  1. This blog is AMAZING for it encourages us to live up to our true calling and live by your saying "Progress equals fulfillment"
    I believe only "the doer" knows for sure if they are progressing or not and only knows if they are being true to them self.
    Is the "doer" indeed living their life's purpose? Only the "doer" knows for sure.
    Of course, for many, you bring this question to light!

    Like you, We must all do our work and discover who we are and what our "Magnificent obsession" is. (Truly, not for the sake of fame or fortune but for purpose and fulfillment – and to "contribute" more than anything……as you have stated on many occasions)

    That is defiantly each of our responsibility; if we don't do this, well we are subjected to someone else doing it for us….which does not equate to authenticity or being autotelic; at this juncture we are merely a reflection of another's evaluation of our divine being.
    Before anything else, we must discover WHO we are and be confident enough to say and must courageously express through action "This is me". (Just like you do)

    I appreciate your confidence in humanity, your guidance and your faith that every being can find their true purpose, because of you I am doing this very thing!

  2. Love this blog! It speaks about humanity's restless and pointless chase of money and fame which strays away from who we are and our deep purpose. But I have a question. I know you live in Los Angeles James, a place known for endless pursuits of money and fame. How do you retain who you are and deep purpose in such a delusional crazy place lol.

  3. I also understand the difference between leaving a "legacy" for eternal positive contribution and being rich and famous to feed the ego. I just feel Los Angeles is about feeding the ego on being rich and famous. How do you hold your depth in Los Angeles or in this world for that matter

  4. Thank you Mr. Ray. To pursue unchartered waters is scary. But I swear, when I watch you I stop being afraid. I am working so hard right now…not as hard as you are because I am not like a laser beam yet LOL! But one day I will be as steely as you are and when I reach this level of mastery I will hire you as my mentor. You see I thought I wanted to work with you earlier this year. I was not ready to work with you…still not ready. I once studied with a very famous coach, she was famous on broadway….but my original coach told me, when I was still developing, that I was not ready for the master yet. I was not…but eventually, not only did I train with the great master but on scholarship. One only meets these masters a couple times in a life time….so stay well ! For I will be working with you as a student in a year or two! Until then, I have much much much to do!!!!! Stay well, stay happy <3 God bless

  5. and… i did read it:D and then, i was read it again..and again.. and i didnt found an answer, what it takes to win..i can asume this might be if u dont love u quit..:D or if isnt then at end of week im sure i will know it:Dthnx:D

  6. Well said James, nowadays are too may "Chiefs" and not many indians. We need to relearn to assume the aprentice mind in order to re-start our journey once more.
    Unfortunately that is a big step for the ego, and few are the ones who want to assume that role. I am learning to do so.
    Thanks for the lesson!

  7. Weareallone AndEqual LA is a great city and there is shallowness and depth in every environment. The thing I love about LA is the pulse and the drive. Yes much of it is displaced and pointed in the wrong direction but at least people in LA and NY (another one of my favs) are DOING something and dreaming BIG. Awakening is a continuous unfolding and we cannot jump steps. To become adults we must first be children and then teenagers and hopefully beyond. Something to ponder. #LIVEBIG

  8. Official James Arthur Ray my target date is February 22, 2016 for many things will be accomplished by this date. AND SO IT IS.

  9. well:D the fact, that answer is there,i know..and im sure about..but, i can not find it yet:D and that u do not say, what the answer is..i knew it:D love it:D at least one person, who never changeses:D grateful:D

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