Your job is to be continuously uncomfortable.
Your comfort zone is the most dangerous place to be in today’s world.
Leaders must fight and overcome the battle of comfort.
Blockbuster once ruled the video world.
Now they’re gone.
IPod was once the best and only way to experience mobile music.
Now they’re mostly discontinued.
AOL once ruled the internet world.
They even broke new ground.
Now AOL is basically dead and barely kept alive by an older generation that refuse to adapt.
If you refuse to adapt and reinvent in today’s world
you will become obsolete, lose all relevance, and basically die.
The job of a true leader is to “become comfortable with discomfort.”
Are You Frightened? Uncomfortable? Scared Shitless?
Once you hit your peak in any area, the slow (or sometimes rapid) slide down the peak begins.
There is no more dangerous place to be in today’s world than in your own comfort.
Comfort lulls you into thinking your invulnerable.
Comfort lulls you into thinking that you’re “set,” and it will go on forever.
Success is a lousy teacher.
It seduces smart people into thinking they can’t lose.
~ Bill Gates
Comfort makes you weak of body, emotion, mind and spirit.
Your job as a leader is to become comfortable with discomfort.
Your comfort zone makes you weak; and is the most dangerous place to live.
How do you win this battle?
- Do something hard every single day.
- Push yourself beyond your own self-imposed limitations.
- Skip meals.
- Get less sleep.
- Push more weight (both literally and metaphorically) every single day.
- Once you “master” something. Change it.
- Change before you need to change.
- Move frequently.
- Be unpredictable.
- Shake things up in your life.
- Embrace difficulty and change. Hunt it out. Be hungry for it.
- Let go of the illusion of safety.
- Do the thing you fear the most.
Run from what’s comfortable.
Forget safety. Live where you fear to live.
Destroy your reputation. Be notorious.
~ Rumi
I realize this might push your buttons.
That’s part of my job.
I realize that most who read this will never do it.
That’s okay. I understand.
But let me also promise you two things: If you won’t do it for yourself, life will do it for you.
I think if you know me, you know that I’m qualified to speak from experience on this one.
Second: If you’re one of the rare beings, the true Leader, who’s willing to step up to this on your own, you’ll quickly find that you have vastly more capability, creativity, capability and power than you can ever imagine.
Are you ready to Take Your Power Back?
Your move.
Be a Leader. Live Your Purpose; and Take Your Power Back!
James
