The Business of Redemption

The Business of Redemption

The Price of Leadership in Both Life and Business

re·demp·tion (r.’dem(p)SH(.)n/)

noun: redemption

1. To gain or re-gain possession of something in exchange for
payment, or clearing a debt.

In a world that often appears to be spinning out of control, there has possibly never been a time more than today for true leaders.

James Arthur Ray The Business of Redemption

But what is leadership?

The business management consultant, writer and advisor Tom Peters states, “Leadership is confusing as hell.”

Some believe that a leader is someone who has followers. Does that mean that the person with the most Twitter followers or Facebook fans is a true leader?


While followers may be part of the equation, leadership cannot be about followers alone; and it can’t be just about winning the popular vote.

Some believe that leadership comes from a certain title or position.

Yet, that’s just positional power; which is fear based and short lived.

So, does leadership mean good communication skills and inspiration? No again. Would you employ a good speaker to perform heart surgery? Much less to run your company or the country?

In The Business of Redemption James Arthur Ray brings his nearly 30 years of experience in business, entrepreneurship, meteoric rises and epic falls to suggest that leadership is about “paying the price.”

It’s earned through battles and risk, failures and successes, resilience and grit and resourcefulness; and the courage and commitment to get back up and never give up.

True leaders are fighting for a cause that’s bigger than their own personal creature comforts, moods and

We need more true leaders in our world today; and this takes The Business of Redemption: The Price of
Leadership in Both Life and Business.

“We’re here to put a dent in the universe. Otherwise why else even be here?”